About
Director
Ash Alexander-Cooper OBE is a former Gurkha officer, soldier, combat helicopter pilot, wounded veteran, Senior Partner at McChrystal Group, international defence lead for Palantir Technologies, Chief Commercial Officer for General System and Vice President EMEA and APAC for Dedrone by Axon.
With a focus on resilience, leader development, talent management, and team-building solutions, Ash draws upon lessons learned from over 28 years’ experience leading and managing diverse multinational military, civilian, government, sports and other elite teams.
As an international transformational change consultant and leadership development specialist, Ash has led stakeholder and client engagements across multiple sectors, including health, mining, retail, energy, technology, luxury fashion and finance.
At the strategic level, Ash has drafted ministerial strategy policy documents for both British and Afghan government departments and was Senior Special Advisor to the Afghan Ministry of Interior, where he wrote and implemented the National Crisis Response Policy, leading responses to high profile terrorist incidents. Operationally, Ash spent seven years deployed in complex and often hostile environments, both in Europe, the Middle East and Central Asia.
Among his international honours and awards, Ash was appointed MBE in 2012, OBE in 2015, and is the recipient of the Government of the Islamic Republic of Afghanistan’s Medal of Honour and Service, as well as the United States’ Bronze Star Medal and a United States’ Army Commendation for valour. Ash is also an international award-winning musician and has represented England and Great Britain in three different sports up to World Championship level.
Wounded both in Iraq and Afghanistan, Ash is passionate about ‘giving back’ and supporting those veterans and families less fortunate than himself. To that end, Ash is proud to support the following charities and non-profit organisations as Ambassador, Advisor and Board member: https://rbli.co.uk, https://www.vtrnreset.com/, www.promoteleadership.org, www.combatstress.org.uk and www.centerforempathy.org. In addition, Ash is a guest lecturer at King's College, London's Centre for Strategic Communications and is a Founding Patron of RBLI's www.tommyclub.co.uk.
